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TREND.DAY 2024 took us to Wiener Stadtwerke and its creative space “Synapse” on October 23. The location can be used flexibly and provided the perfect setting for this cross-industry exchange, which included future research, strategic foresight, scenario planning, trend research, trend radars, tools and methods as well as interactive exercises and short workshops and round table discussions with best-practice examples from Wiener Stadtwerke, Casinos/Austrian Lotteries, Pierer Innovation and STIEGL.